These elements can have an immediate impact on the impression your visitors have of your brand and your website. This will ultimately affect their conversions, dwell time, and overall brand perception. These are five factors that influence content marketing success.
Engaging with visual elements
Industry standard is a large image at the top of your page with a header. Studies show that users spend twice the time on the first screen if an image is present.
Choose a cover image that is consistent with your brand and supports the article.
Visuals, aside from obvious reasons, can help increase your conversion rate. Learn how to make your cover image stand out.
Images, videos and more
Research is necessary before creating visual content. This will help you determine the best distribution channels for your audience. Video content generally receives better than text-only content.
It generates more engagement that text-only content. It should increase sales through increased website traffic, client retention, revenue, and other measures.
Images are a great way to accomplish all these goals. Images and videos are a great way to ensure that your audience sees and enjoys the content you create.
Visually engaging elements are key to impact.
The difference between success or failure can be as simple as the right visuals. Adding relevant images to content can increase views increase by 94% while tweets with images receive 18% more clicks and 150% more retweets. 
Images can generate three times as many comments on social media than posts that don’t have images. The right visuals will help you convert visitors and generate leads. Visuals are crucial for content marketing because of all these benefits.
Website readability
You must tailor your content to the audience you want. The content should be easy to understand for adults. College professors should aim for material that is at least grade twelve reading level.
While there are some tips for writing more complicated material, it’s better to learn about readability. Writers should use language that is understood by their audience.
It’s more than just a blog post. Make it a resource!
Your content’s rank is also affected by SEO. Readability is another important factor. Google can see this and will increase your bounce rate if you have lower readability.
Not only does it keep your visitors on your site, but also increases your content’s ranking in search engines.
Content marketing is all about readability. It will impact the effectiveness of your campaigns. How can you make your content more readable?
Your digital marketing strategy will have an impact if it is readable
Use simple fonts first. Simple fonts make it easier to scan than complex sentences that are densely packed. Best results are also achieved with standard font sizes and spacing. Nonstandard font sizes could make your content difficult to read. 16 pixels is a good rule of thumb.
It’s easier for readers to read if you use a standard font. While you don’t want your audience to be overwhelmed with too much information it is important that the content is organized well so they can convert more people.
Navigation easy
While there are many factors that can influence the success of content marketing campaigns, one factor that is often overlooked is navigation ease. Website visitors will experience a more intuitive navigation process, which directly leads to a better user experience. Visitors who find navigation easy are more likely stay longer and to read more content.
A better navigation system allows visitors to navigate through your sales funnel easily and engage with your content. SEO efforts can be improved by keeping your visitors engaged. This leads to higher lead generation. Avoid complicated drop-down menus.
Fonts
Visual content is key to increasing website traffic and engagement. Web design is becoming more important than ever as content marketing strategies change.
Your content’s success depends on the platform it is placed on, and your website is the most authoritative.
You must be aware of the design principles. Here are some things you should keep in mind when designing your website.
Site with easy-to-read fonts and content friendly
Content marketing is affected by web design in four ways. Poorly designed websites will discourage people from engaging with your content.
Users will not click or read if your design is too cluttered.
A web design that is visually appealing will attract visitors to click it. It will be hard to draw new users if your design is outdated. A well-designed website can be a competitive advantage.
The right typography can make all the difference
Web design is not complete without typography and fonts. Your font choice will communicate a tone in your writing, the target audience, and other characteristics of your content.
It is important that the font you choose is legible. Your audience shouldn’t have to strain to read what you write.
No matter what font you use, it should be easy to read. Fonts that are small and easy to read should be used. This is crucial in today’s world of visual content.
White Space
White space is a key element in content marketing. You might have heard of its importance. Whitespace is the area between smaller elements such as logos, fonts, images, and icons.
It creates a clean, uncluttered look and feel and can also be used to create moods and make your content more readable.
The Oculus landing pages use white space to promote its product without too much information. This page features a compelling photo and clear copy. It also includes a call-to-action, as well as enough whitespace to direct users to the conversion point.
Content marketing campaigns should be more exciting
Whitespace can create excitement that will encourage customers to buy your products. It streamlines user experience and declutters your screen. It’s time for a redesign of your design if your content is too cluttered.
Do not use too many words. Instead, concentrate on the key elements that will spark interest. Don’t cram your content into a tiny space!
Be a valuable resource
White space can be used to increase sales and remove distractions from your website. A website that promotes butylene glycol production is unlikely to get much traffic. However, the company makes great use of white space.
Visitors can get more value from your content by using this space. It can also help you to build a stronger brand image. It is a proven marketing strategy.
Search Engine Optimization (Search Engine Optimization)
Although SEO and content marketing go hand-in-hand they don’t have to be mutually exclusive. There are four main ways that your web design can impact your content marketing strategy. A poorly designed website discourages people from reading your content.
For example, a mini-thesis design is not going to attract people. Poor web design can make it hard to convert visitors into customers.
Create a visually appealing page to attract inbound visitors
A website design can help you maximize your content promotion efforts and also store information on a page that is visually appealing.
Your audience’s perceptions of your brand and your message are affected by web design. This can also impact their conversion rate and dwell time. If you are serious about content marketing success, redesign your website.
Through SEO and web design, you can build trust in your brand
Trust is built through consistency. Trust builds trust. People are more likely to purchase your products and services if they have confidence in your brand. Web design should be consistent across your content to build trust.
Your logo should be easily recognizable and the colors must be consistent across all pages. Sites that are consistent in their visual appearance will be more popular and attract loyal customers over time. These are four ways to improve your web design and content promotion.
Grab the attention of your visitors from outbound
Your website design should grab the attention of visitors. It can affect the image of your brand, which in turn affects conversions as well as length of stay.
Your content will be useless if you only focus on copywriting and ignore the marketing aspects.
You’ll also lose balance if you only focus on one of these things and you won’t be able to execute your business strategy. Both are crucial to your overall success.