Every website should follow a precise design approach when building a new website. From planning through post-launch, this seven-step approach will walk you through the process:
Creating a design brief entails the following steps: This section contains important information about your website design, such as the deadline, target audience, and CMS (Content Management System) (CMS.)
Define your brand’s look and feel: Remember when we stated that consistency is essential?
Compile a sitemap: To see your site’s structure, use tools like XML Sitemap. Create wireframes for each page by grouping comparable pages together.
Create an example of content: Create test material on your site to see how your content will be structured.
Begin creating the visual design: Colors, typefaces, and other design components should be pieced together. You’ll be given a mock-up of how the site may seem.
Put your mock-up to the test: Use usability studies to ensure that you aren’t alienating anyone and that your design is simple to grasp. If it is, press the “launch” button.
Split-test your live design: There is no such thing as a finalized web design. Split-testing is usually a good idea to verify whether your selections were correct.
Create the website of your dreams.
As you can see, the design of any website requires a great deal of care.
To ensure that you amaze your consumers, you’ll need to consider your brand design, how the site appears on mobile devices, and loading times (and Google.)
If you’re feeling overwhelmed, don’t worry. We’ve been doing this for over a decade, and it’s still daunting for us most days. You’ll get there if you take things to step by step (or bird by bird if you’re an Anne Lamott fan like me).
Have you seen a similar thread running across the four elements of successful website design we just discussed? They’re all important for Search Engine Optimization (SEO.)
Search engines like Google use UX design as part of their algorithm. Their mission is to show the most relevant and high-quality websites for a search query. They assess this based on measures that indicate whether or not the site is user-friendly, such as:
- The number of pages per session
- Rate of re-entry
Time spent on the page
Google has said that website loading times, particularly mobile, are a ranking consideration.
Remember that Google adopted mobile-first indexing last year if you’re still not convinced. To assess where a website should rank in the search results, they look at how it appears on mobile (rather than desktop).
What’s the bottom line? If your website design isn’t accessible, user-friendly, or mobile-friendly, it won’t appear in the top search results for your target demographic… It doesn’t matter how nice it seems.